— The new film from Mark Waites


As co-founder and creative partner at celebrated advertising agency Mother, Mark Waites has created some of the most iconic advertising of the past two decades.



Mark is also an accomplished writer-director of longer form projects who has built a reputation for his sure comedic touch with shorts like 72 FACED LIAR (in which an ordinary bloke’s head is replaced by a series of face masks bearing the likeness of various pop icons) and music videos for Fatboy Slim and others.

For his new short THE 1ST, Mark mines his experience of life in the advertising trenches to tell the story of a comically disastrous day on the set of a commercial shoot. This brilliantly observed film sees a harassed First Assistant Director trying to hold things together against seemingly impossible odds.


THE 1ST is available now – exclusively on Vero.
To watch the film, search for “Waites” or #VeroPresents