Alice Temperley Takes Up See-Now-Buy-Now Challenge With Vero
Posted by: WWD
LONDON — Alice Temperley is set to embark on a digital adventure today when she becomes the first London Fashion Week designer to sell clothing directly off the catwalk via a social media network, WWD has learned.
Temperley is teaming with Vero, the digital app and social platform, to deliver a trio of designs from her spring runway. They include a printed dress, embellished jumpsuit and an embroidered top, which will be available as a limited edition, exclusive to Vero.
Users can download Vero on their way into Sunday’s show, and as soon as the clothes appear, will be able to click and purchase via PayPal or Apple Pay. No one will be forced to link to outside sites.
Vero is a hyper-filtered platform that allows users to sort and prioritize contacts, create privacy settings and choose the quality of information — including film, music and video — they release and to whom. In some cases, they can sell products directly to followers.
Today will be the first time Vero is joining with a high-end ready-to-wear brand.
Cofounded and run by the billionaire businessman and entrepreneur Ayman Hariri, Vero is free and Temperley has already been using it to post mood-board style images, inspirations and campaign photos,