Press Release


Welcome to Vero: Social Network Transforms Personal Online Communication
New Social Media App Encourages Users to Think Relationship-First 
 
NEW YORK, NY - July 28, 2015 – Vero, a new social network that aims to radically change the way consumers think and interact on social media, today proudly announces the launch of their new app, now available for iPhone users in the US and Canada. Vero is a relationship-first social network, focused on providing users with a unique platform to share content and interact with others, by mirroring real-world relationships in an online setting. 

Charli XCX drops behind the scenes for after the AFTERPARTY (ft. LIL YACHTY) exclusively on VERO

Charli XCX drops behind the scenes for after the AFTERPARTY (ft. LIL YACHTY) exclusively on VERO

Pop phenomenon Charli XCX has selected next-generation social platform Vero to share an exclusive behind the scenes look at the gruesomely fun official video for her hotly anticipated new single “After the Afterparty (feat. Lil Yachty)”.

 The access all areas film - captured by acclaimed US multimedia artist Kimi Selfridge (who has shot the likes of A$AP Rocky and Zoe Kravitz) - takes Charli’s ‘Angels’ (her name for her closest fans) backstage on the Halloween-themed, Zombie-laden shoot.  From set design and backstage rehearsals to fashion styling from Lisa Katnic, Charli’s unique creative vision is brought to life exclusively on Vero.  

Speaking about the film, Charli said: “It’s an insight into my world and what goes on a video shoot. We wanted pink on pink on pink on pink, with a touch of red. I'm really into bikini tops and mini skirts at the moment, that's kinda my vibe! We just wanted this sexy flirty sporty vibe throughout the video.”

Speaking about the partnership with Vero, Charli said: “Fans keep artists alive so it’s really important to connect with the people who support you. This is why I was drawn to Vero because it's so easy to speak directly with my ‘Angels’ and share an exclusive and personal look into my life.”

A new, ad-free, privacy and recommendation-led social experience, Vero’s user-friendly interface enables people to share six different types of posts (photos / video, music, movies, links, books and places) and control whom they share it with (Close Friends, Friends, Acquaintances and Followers). 

Download now:

http://get.vero.co/charlixcx

For further information and picture requests, please contact Catherine at W: 
catherine@wcommunications.co.uk / +44 7976786709 

About Vero
Vero is a next-generation social platform that takes the nuance, control and consideration we use to connect and share in real life and translates it online. By privately categorizing connections as ‘Close Friends’, ‘Friends’ and ‘Acquaintances’ Vero users can tailor the audience for each post. Whether you want to share a private moment with family and friends or update your entire network, Vero lets you be social in a way that suits you.

Vero adds Apple Music integration and introduces "Follow"

New York – Discovering new music from your friends has always been at the heart of Vero (www.vero.co) - the next-generation social network that makes sharing what you’re listening to, watching and reading easier and more natural than ever before – but with today’s announcement of full Apple Music integration and new “follow” functionality, sharing and discovering music with both the people you know in real life and followers has become easier than ever.

Next-generation social platform provides new opportunities for British fashion designers to connect more meaningfully with their customers

Vero and Temperley London Announce Digital Collaboration

Temperley London, leading British luxury lifestyle brand, has collaborated with Vero, the next-generation social network for London Fashion Week in February 2016.

Backing the trend of fashion brands embracing technology, the collaboration will explore new ways for Temperley London to connect with their fans online.

Vero Press Release - July 28, 2015

Welcome to Vero: Social Network Transforms Personal Online Communication
New Social Media App Encourages Users to Think Relationship-First 
 
NEW YORK, NY - July 28, 2015 – Vero, a new social network that aims to radically change the way consumers think and interact on social media, today proudly announces the launch of their new app, now available for iPhone users in the US and Canada. Vero is a relationship-first social network, focused on providing users with a unique platform to share content and interact with others, by mirroring real-world relationships in an online setting.