Next-generation social platform provides new opportunities for British fashion designers to connect more meaningfully with their customers
Vero and Temperley London Announce Digital Collaboration
Temperley London, leading British luxury lifestyle brand, has collaborated with Vero, the next-generation social network for London Fashion Week in February 2016.
Backing the trend of fashion brands embracing technology, the collaboration will explore new ways for Temperley London to connect with their fans online.
Vero's intuitive audience-sharing controls enable users to easily select the audience for each post - Close Friends, Friends or Acquaintances. Using this same technique, brands have the opportunity to not only present their products, but are able to deliver a more tailored experience to their most engaged, loyal customers.
The ability to share multiple types of content on Vero also enables brands to give people a much better sense of who they are, and what they’re about, than is possible solely through the sharing of photos.
“At Temperely London we are always looking at new ways of using social platforms to build closer connections with our Temperley London customers. We are so excited about the possibilities with Vero and working together in the future where we will explore several exciting initiatives together,” said Alice Temperley MBE, founder and Creative Director of Temperely London.
“Our priority from the start has been to enable our users to share in a way that suits them in the belief that a more ‘true to life’ online experience will translate into more meaningful interactions, both between users and the brands they love. Temperley London is the perfect partner for us and we’re delighted to be supporting Alice and her incredibly talented team at London Fashion Week and beyond,” said Ayman Hariri, Co-Founder and CEO of Vero.
In Spring 2016, Vero will be launching new functionality that will allow anyone to choose to be followable. Also, brands and content creators will be able to insert “Buy now” buttons into their posts, offering users the convenience of purchasing goods from their feed without leaving the app using Apple Pay.
Notes to Editors:
About Temperley London
Alice Temperley MBE founded her namesake brand, Temperley London in 2000, a year after graduating from the Royal College of Art. Alice Temperley continues to head up the creative direction of this British, independent brand as it enters it sixteenth year of business.
Temperley London is epitomised by modern bohemianism with a confident, feminine and effortless attitude while staying true to its British Heritage. Alice Temperley pioneers artisan techniques and intricate hand worked embellishment; an aesthetic synonymous with her creative style.
With four ready-to-wear collections a year, Temperley London offers a comprehensive range of daywear as well as cocktail and eveningwear. Temperley Bridal, with two collections a year, is defined by ethereal, timeless silhouettes and is inspired by the romance and decadence of a bygone era.
The brand currently operates five standalone stores, with its flagship store on Bruton Street in Mayfair, and is distributed in over 30 countries across upwards of 150 wholesale accounts.
Aside from fashion, Alice Temperley is an Ambassador for ‘Women for Women International’, helping women survivors of war rebuild their lives. Alice lives between London and Somerset with her 7 year old son, Fox.
Vero is a next-generation social platform that takes the nuance, control and consideration we use to connect and share in real life and translates it online. By categorizing connections as ‘Close Friends’, ‘Friends’ and ‘Acquaintances’ Vero users can tailor the audience for each post. Whether you want to share a private moment with family and friends or update your entire network, Vero lets you be social in a way that suits you.
Vero is currently available in the Apple App Store worldwide.
About Ayman Hariri
Ayman Hariri is the co-founder and CEO of next-generation social platform Vero. He is also Vice Chairman & Deputy CEO of Saudi Oger Ltd., one of Saudi Arabia’s largest and most diversified construction companies. Prior to his roles with Vero and Saudi Oger, he co-founded the identity management software firm Epok. Ayman currently resides in Riyadh, Saudi Arabia with his wife and three children.
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